“Rarest” can mean several things: official rarity (e.g., special illustration rares), real-world pull rates, or cards that are consistently demanded by collectors due to character popularity and artwork. Instead of locking into one specific set list that changes with every release, this article explains the categories that dominate rarity discussions in 2025, plus how to chase them responsibly.

How rarity works in practice

• Rarity tier: Gold/secret rares, special illustration rares, alternate arts, and promos with restricted distribution.
• Pull difficulty: Practical odds vary by set and language; treat them as guides, not guarantees.
• Character gravity: Popular Pokémon (star starters, dragons, Eeveelutions) amplify demand beyond the printed rarity.
• Condition curve: Some cards are tough in high grade due to surfaces or centering—true rarity shows in gem-mint rates.

The 5 rarity categories to watch in 2025

1) Special Illustration Rares (SIR)

These full-art, story-rich cards have become modern grails. When a SIR features a fan-favorite Pokémon with cinematic composition, it becomes a chase that anchors the set’s identity. Expect strong competition on release and long after.

2) Gold Secret Rares

Symbolic “top of the set” trophies—often trainers, energies, or legendary Pokémon with metallic finishes. They’re visually striking and typically the toughest hits in a box.

3) Alternate-Art EX & Illustration EX

Alternate compositions that showcase unique art directions. They create memorable binder spreads and command premium prices in high grade.

4) Limited Promos & Special Boxes

Promos included in premium collections or events can be harder to source sealed in top condition. Bending, micro-scratches, or distribution quirks add to true rarity in gem-mint.

5) Japanese Print Exclusives

JP-only or early JP releases occasionally include art variants or distribution patterns that English sets don’t replicate 1:1. High demand + international collectors = persistent chase.

How to chase rare cards wisely

1. Pick the set for its story: Choose themes and characters you love—your enjoyment will outlast market cycles.
2. Budget the chase: Cap opening budgets and consider buying singles after a few sessions if you’re target-locked on one card.
3. Protect pulls immediately: Penny sleeve → semi-rigid → top loader; no touching surfaces; photograph condition on day one.
4. Consider grading carefully: Only send cards with excellent centering and clean surfaces; grading fees add up.
5. Mind reprints & waves: Restocks can change expected prices; collect for love first, value second.